Turn every store into a fulfillment center. One inventory truth across warehouses, stores, and online.
Firaasa is the omnichannel ecommerce and retail operating system Pakistani brands run on — combining order management, warehouse operations and shipping with true store-based fulfillment. Your retail footprint stops being a separate business and becomes your fastest fulfillment network: orders route to the closest store with stock, customers pick up and return in store, and inventory stays consolidated across the network.
Omnichannel isn't a buzzword — it's an infrastructure problem. Firaasa solves the hard parts:
Karachi order, Karachi store, same-day dispatch. Firaasa's allocation engine weighs proximity, stock and store workload to route each order to the location that delivers fastest and cheapest — cutting lead times by up to 40%.
BORIS turns returns from a cost center into restocked, sellable inventory at the store — no back-haul to the central warehouse. Returned stock is QC'd on the spot and selling again the same day.
Orders distribute across stores and warehouses by live capacity, proximity and stock — no single location drowns on peak days, and delivery SLAs hold right through sale season. This is Firaasa's signature omnichannel capability.
Retail chains have locations in every major city — closer to customers than any warehouse.
Shorter delivery distances mean higher acceptance rates and fewer returned COD orders.
Store stock becomes online stock. No more markdowns on inventory stranded in the wrong location.
Pakistan's leading omnichannel chains fulfill from dozens of stores on Firaasa — with 68% better delivery lead times and ~400km saved per shipment.
Omnichannel is the top layer. Underneath, Firaasa runs your entire fulfillment operation:
A platform that runs your online and offline retail as one operation: single inventory view across stores and warehouses, orders routed to whichever location fulfills best, and services like BOPIS and BORIS. Firaasa combines OMS, WMS and shipping into Pakistan's most complete omnichannel operating system.
Firaasa (formerly Unity Retail) makes a strong case — it's the only Pakistani platform with true BOPIS/BORIS and dynamic load balancing across stores and warehouses, proven with Pakistan's leading omnichannel retail chains.
Orders route to the closest store with stock instead of a distant central warehouse — up to 40% shorter lead times and up to 75% lower shipping costs, with returned inventory recycled through stores.
Yes — Firaasa integrates with POS systems (Candela, GTech, Technosys) and ERPs like Microsoft Dynamics 365 and SAP, consolidating store and online stock into one ledger. Webstore and ERP sync is event-driven; POS inventory syncs on frequent polling cycles — as close to real time as POS platforms allow.
Unlimited — with area-level allocation, location prioritization and dynamic load balancing, proven with Pakistan's largest omnichannel retail chains.
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