Your distribution plan, validated against real stock and executed digitally, tracked to the moment a store signs for it.
Supply chain execution software turns a distribution plan into stock that actually arrives. Your team already builds the plan. What usually has no system behind it is everything after the plan: checking it against the inventory you really hold, stopping committed stock from being sold twice, raising the transfer paperwork, moving the goods, and confirming what each store actually received. Firaasa runs that half digitally, end to end.
Very few retailers lose money because their distribution plan was badly reasoned. They lose it in the gap between the plan and what physically happened.
When a movement is recorded as a number leaving a warehouse and a number arriving at a shop, with nothing verified in between, shrinkage has somewhere to hide. Losses get discovered at the next count, by which point the trail is cold and nobody can say which leg it went missing on.
Stock gets pushed to stores against a plan built on a stock position that was already out of date, or against availability nobody checked. The shop ends up holding goods it cannot sell while another location is asking for the same article and being told there is none.
Because the data is not real time, it can take months to know how a distribution actually performed. You end up planning this season using last season's truth, and the correction always arrives one cycle too late to be worth much.
Six stages, from the plan your team uploads to the receipt the store confirms. No re-keying between them.
The plan is built where it is always built, by the people who understand the assortment and the shops. Firaasa does not try to replace that judgement. It takes the plan as the input.
Every line is checked against what you actually hold right now, not against a position from the last cycle. Lines that ask for more than exists are flagged rather than quietly short-shipped, so the plan gets corrected while it is still a plan, not discovered as a gap three weeks later at a store.
This is the step most operations do not have. Once a plan is validated, the units it commits are reserved. They are still physically in the warehouse, but they are spoken for and the available-to-sell figure drops immediately. Without it, the same units show as sellable online and as allocated to a shop at the same time, and one of those two promises will be broken.
Transfer orders are raised for the intended destination locations, in your own ERP, without anyone keying them in. Manual transfer entry is slow and it is where location and quantity errors enter the record, which then have to be unpicked at both ends.
The commitment becomes physical work on the warehouse floor: bulk picking against the plan, packing, and dispatch. Every unit is barcode-verified as it moves, so what left is documented rather than asserted.
A dispatch is not complete because it left the building. It is complete when the receiving location confirms what it got, through a goods receipt note. Until then it is open and visible, and any discrepancy is attached to a specific leg of a specific movement rather than surfacing months later as an unexplained variance.
What makes fast fashion's supply chain formidable is not better forecasting. It is a shorter, verified loop.
The operators everyone admires do not predict demand more accurately than you do. They move smaller quantities, find out quickly what happened, and correct. The advantage compounds because the loop is short and the data at each turn is trustworthy. A long loop with unreliable data cannot be fixed by planning harder, and most distribution effort in Pakistani retail is spent planning harder.
Closing that loop has two halves. The first is making execution verifiable, so that what the numbers say actually happened is what happened. That is what this does today. The second is feeding that clean, timely record back into the next plan, which is where this is going next.
This is the first phase of digitising distribution, and we would rather describe it accurately than oversell it.
What it does today is execution: the plan comes in, it is validated against real stock, commitment is enforced, the ERP paperwork is raised, the goods move under barcode verification, and receipt is confirmed at the far end. That is a complete, useful capability on its own, and it removes the manual steps where distribution errors are actually introduced.
The by-product is a clean record of what moved and what arrived, available in days rather than months. Using that record to shape the next plan is the next phase, and it is not shipped yet. When it is, we will say so here. If a vendor is describing that loop to you as though it already exists everywhere, ask them to show you a goods receipt note.
Distribution execution touches the warehouse at one end and the store at the other, so it runs on the same modules as the rest of your operation rather than beside them.
Supply chain execution software is the layer that turns a distribution plan into stock that actually arrives. It takes the plan your supply chain team has built, checks it against the inventory you really hold, reserves what the plan commits so it cannot be sold twice, raises the transfer paperwork in your ERP, drives the physical pick, pack and dispatch, and then tracks every unit until the receiving store confirms it. Planning decides what should move. Execution is whether it did.
The plan is checked line by line against live on-hand inventory before anything is committed. Lines that ask for more than exists are flagged rather than silently short-shipped, so the plan is corrected while it is still a plan. This is the step that is normally done by eye, or not at all, and it is where most distribution problems are actually created.
Once a plan is validated, the stock it commits stops counting as available. It is still physically in the warehouse, but it is spoken for. Without this, the same units appear as sellable online and as allocated to a store at the same time, and one of those two promises gets broken. Committed stock being counted as available is one of the most common causes of overselling in multi-location retail.
Yes. Transfer orders are created automatically in the ERP for the intended locations rather than being keyed in by hand. Firaasa integrates with Microsoft Dynamics 365, SAP and Odoo, among others.
Warehouse software manages work inside a building. This manages a planned movement between locations, end to end: the plan, the reservation, the ERP paperwork, the physical dispatch, and the confirmation at the far end. The two work together, and Firaasa runs both.
Receipt is tracked to the goods receipt note at store level. A dispatch is not considered complete because it left the warehouse. It is complete when the receiving location confirms what it got.
Thirty minutes. Use one of your own plans and watch it get validated against live stock. No commitment required.
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