Built for Pakistani beauty and cosmetics brands running deep shade ranges, batch-coded stock and bundles.
An order management system for cosmetics brands decides what happens to every order after checkout: whether it is genuine, whether that exact shade is in stock, where it should ship from, and which courier should carry it. Beauty breaks the usual assumptions in three specific ways. One product page often sits behind several barcodes once batch and lot changes are counted. Near-identical variants share a single bin. And a meaningful share of what comes back is no longer sellable.
A single cosmetics product can carry multiple barcodes, driven by batch and lot changes over time. Each one needs tracking individually. The customer needs to see one number.
Systems that treat a barcode as a product will show your storefront three separate items. Systems that treat a product as a single unit throw away the batch traceability you need in the warehouse. Most beauty brands end up maintaining the reconciliation by hand in a spreadsheet, which works until the person who owns the spreadsheet takes leave.
Firaasa tracks at barcode level and aggregates to product level. Batch A, batch B and batch C stay individually traceable on the floor, and the storefront sees one accurate available-to-sell figure. Nobody reconciles anything.
Every order from every channel passes through the same automated pipeline before your warehouse touches it.
Availability is held per variant, not per product family. In a range with thirty shades, product-level stock is a number that is always wrong for the specific thing someone is buying, and in beauty the specific thing is the whole purchase decision.
Gift sets and kits are supported on the platform rather than bolted on. A bundle is sold as one item and picked as its components, with stock deducted correctly on both sides. Most systems have no native bundling at all, which is why bundle season is when beauty brands discover their stock numbers are fiction.
Duplicate order detection, AI address validation built for Pakistani address formats, and rule-based Hold for Processing. Clean orders flow straight through and exceptions wait for a person, which is what lets a launch or a sale run without adding staff to the phones.
Distributed order routing weighs which location holds that exact variant, its proximity to the customer and its current workload. Highfy fulfilled 50% more orders with the same team after moving onto the platform.
Order management decides what should happen. These are the parts that make it happen.
Assortment depth is the structural problem. Every shade of an eyeliner is commonly stored together in a single bin or tote, which makes finding the right one genuinely hard, and packaging design evolves faster than pickers can relearn it.
Firaasa puts full product and variant detail plus a product photo in front of the picker at the moment of the pick. That removes the guesswork, and it keeps picking accurate through a packaging refresh rather than in spite of one. Because exact location is tracked, multiple products can share a bin without anyone having to remember what lives where.
TCS, Leopards, TRAX, PostEx and 25+ couriers behind one engine, auto-selected per order rather than defaulted.
Beauty parcels are fragile and small, so courier choice is a damage decision as much as a cost decision. Courier scorecards by city show which carrier actually performs where you ship, and courier payment reconciliation matches collected against remitted line by line.
Product damage is frequent in beauty returns. Bottles, pumps and packaging do not survive a round trip the way a garment does.
The buyer raises the return inside your published window, your team approves it, a reverse pickup is booked, and the unit is inspected on arrival. Non-sellable inventory is then accounted for separately from sellable stock rather than being restocked by default, which is what keeps your available-to-sell figure honest instead of optimistic.
Beauty sells heavily through counters and outlets, and that stock is usually invisible to the website.
Store fulfilment and click and collect make it sellable online, which matters most for the deep shades that only ever sit in one or two locations.
The picker training number matters more in beauty than it looks. When the shelf is thirty near-identical shades and the packaging was redesigned last quarter, the alternative to a visual picking aid is an experienced picker you cannot replace at short notice.
It is the system that decides what happens to every beauty order after checkout: validating it, confirming the exact shade and variant is in stock, choosing the fulfilling location, and booking the courier. For cosmetics it also has to hold stock correctly when one product sits behind several barcodes because of batch and lot changes, and when a bundle is sold as a single item but picked as several.
Yes. Inventory is tracked at barcode level, with quantities aggregated across all the barcodes belonging to that product and synced to the storefront as one number. You keep batch-level traceability in the warehouse while the customer sees a single, correct stock figure.
The picker gets full product and variant detail plus a product photo at the point of pick. Near-identical shades sharing a tote is the normal state of a beauty warehouse, and a visual aid resolves it faster and more reliably than a description. It also holds up when packaging is redesigned, which in beauty happens faster than pickers can relearn a shelf.
Yes, natively. Most warehouse systems do not, which forces brands into workarounds that go wrong at exactly the wrong time of year. A bundle is sold as one item and picked as its components, with stock accounted correctly on both sides.
Beauty returns come back damaged more often than most categories, because bottles and packaging do not survive a round trip well. Non-sellable inventory is accounted for separately from sellable stock rather than being restocked by default, so your available-to-sell figure stays honest.
Thirty minutes, your SKUs, your batches, your bundles. No commitment required.
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