Moveo by Firaasa

Delivery Management Software
to Run Your Own Prime

Moveo is delivery management software that lets you deliver like Amazon Prime: same-day delivery on your own riders for your priority orders, while couriers carry everything else. Firaasa already fulfills like Amazon. Moveo completes the playbook at the door.

Same-dayon the orders that matter most
Your ridersat the door, couriers for the rest
Capacity-basedbooking, so you scale without losing control

Built for brands that run their own riders, Moveo books orders against the capacity you actually have, groups them by area for dispatch, records every step with proof, retries what fails and accounts for every rupee that comes back. Because it arrives already joined to Firaasa, an order confirmed in your OMS goes to your own rider as easily as it goes to a courier, and your fastest promise is finally one you control.

The Amazon Playbook

Same-Day Delivery: Fulfill Like Amazon, Deliver Like Prime

Amazon's edge is two things working together: a fast operation behind the scenes, and a delivery promise at the door that it controls end to end. Firaasa gives you both halves.

Firaasa

Fulfill like Amazon

Every order is checked, sent to the warehouse or store best placed to ship it, and picked fast, with AI doing work your team used to do by hand.

  • AI return-risk scoring before an order ships
  • AI address validation built for Pakistani addresses
  • Orders routed to the location that can ship fastest
  • AI-suggested picklist groupings on the warehouse floor
How Firaasa runs orders →
Moveo

Deliver like Prime

Your priority orders go out on your own riders the same day, with your service standard at the door instead of a courier's.

  • Same-day delivery on the orders that matter most
  • Proof at every step, from pickup to return
  • Your own people at the door, every time
  • Raast QR payments at the door
How a Moveo delivery works →
Order placedweb, marketplace or store
Checked and routedautomatically, by Firaasa
Picked and packedat the nearest location
Your rider at the doorsame day, on your terms
The Problem

Last-Mile Delivery: Who Owns Your Customer's Last Five Minutes?

The doorstep is the only part of the journey your customer remembers, and it is the part you have the least say over.

Costs you do not control

Rates move when the courier decides: fuel surcharges, zone changes, peak loading. In-city, you are often paying national rates for a ten kilometre trip.

No visibility, no recourse

A failed delivery becomes a call to a support queue, and the re-attempt happens on their schedule, not your customer's. You find out what went wrong after the customer already has.

Your cash sits with the courier

Cash collected at the door takes days to reach you, on a statement you cannot easily question. For a COD-heavy brand, that is working capital you have earned but cannot use.

Scale With Control

Capacity-Based Booking: Grow Your Fleet Without Losing Control

The reason most brands give up on their own riders is the bad day: a sale, a campaign, a busy week, and suddenly the fleet has far more parcels than it can deliver. Promises break and the operation falls apart.

Moveo books orders against capacity. You set what your riders can carry, and the fleet is never handed more than it can deliver. Anything your fleet cannot take is redirected to your couriers automatically. Add riders when you are ready, and the capacity grows with them. For the first time, growing your own delivery operation stays sane.

Never overbookedriders only get what they can deliver
Grow in stepsadd riders and capacity follows
Peaks coveredoverflow goes to couriers automatically
Fleet and Couriers Together

Hybrid Delivery: Your Riders for What Matters, Couriers for the Rest

You do not have to replace your couriers to offer a Prime-style promise. Firaasa's shipping engine already distributes orders by city and priority. Moveo adds your own fleet as a destination, so the orders where speed wins customers go to your riders and the rest keep moving through the couriers you use today.

Your riders same-day and priority orders in the areas you cover
Couriers standard orders and everything outside your zones
What Moveo Is

Delivery Management Software for Your Own Delivery Operation

You hire the riders and decide how good the service should be. Moveo is the system that makes a fleet run every day.

Operations console

Capacity-based booking, routing by area, delivery status, retries and rider performance, for whoever runs dispatch.

Rider app

Pickups, deliveries and returns on one screen, Raast QR payments at the door, and a photo and location behind every step.

Firaasa, already connected

Orders, warehouse and returns are joined from the start. There is no integration project.

Every other self-delivery tool asks you to integrate it first. Moveo arrives already joined to the system that runs your orders.

Every Step Accountable

Proof of Delivery at Every Step, Not Just at the Door

Every status a rider records carries its own evidence: the exact location from the phone's coordinates, and a photo. Nothing moves on someone's word.

Picked up

LocationPhoto

Delivered

LocationPhoto

Not delivered

LocationPhoto

Return picked up

LocationPhoto

Returned

LocationPhoto

A "not delivered" is backed by where the rider actually was. A disputed delivery has a photo behind it. Every step is accountable, and every rider knows it.

Raast QR at the Door

Take Cash Out of Delivery

Customers pay at the doorstep by scanning a Raast QR code, and the money goes straight to your account instead of a rider's pocket. No cash to count, carry, hand over or chase. If a customer still pays in cash, the rider records it against the order, so nothing slips through either way.

Capabilities

Rider Management and Dispatch: Everything a Fleet Needs

Running riders takes more than bikes and a WhatsApp group. Moveo's rider app and dispatch console cover the parts that make a fleet work at volume.

Capacity-based booking

You set what your riders can carry. The fleet is never handed more than it can deliver, and the overflow keeps moving through couriers.

Routing by area

Deliveries are grouped by area, so each rider works a tight zone instead of criss-crossing the city.

Retries for failed deliveries

A customer who was not home gets another attempt on your schedule, not lost in a courier's queue.

Proof at every step

Pickup, delivery, failed attempt, return pickup and return each carry the rider's location and a photo.

Raast QR payments

Customers pay at the door by Raast QR, straight to your account. Any cash that is still collected is recorded against the rider and the order.

Rider-to-rider handover

Parcels can move between riders mid-shift, and the system keeps track of who holds what.

Rider incentives and payroll

Pay rules and incentives are set in the platform, so rider pay follows the work actually done.

Returns pickup

Riders collect returns on the same runs, and the return lands in Firaasa's returns flow.

Rider performance

See how each rider is performing, and coach with data rather than impressions.

The Platform Behind It

AI-Powered Operations Behind Every Delivery

AI runs the operation, your riders own the doorstep. A same-day promise only holds if everything before the rider is fast and right. That part runs on Firaasa, a cutting-edge operations platform that puts AI where retail operations lose the most time and money.

AI

Return-risk scoring

Every customer is scored for return risk before the order ships, so risky orders get confirmed first instead of going out blind.

AI

Address validation

Addresses are checked and corrected for how Pakistan actually writes them, before a rider or a courier ever has to call.

AI

Order routing

Each order goes to the warehouse or store best placed to ship it, based on stock, distance and workload.

AI

Picklist groupings

Similar orders are grouped into picklists, so the floor picks in batches and parcels are ready when your riders arrive.

How It Works

How Last-Mile Delivery Works With Moveo

Moveo sits inside Firaasa's shipping engine as one more delivery option, next to your couriers. Nothing is re-keyed along the way.

1

The order is confirmed in Firaasa

Orders from your website, marketplaces and stores are checked and confirmed in one queue, exactly as they are today.

2

Priority orders go to your fleet

Moveo is booked through the same shipping engine as your couriers, using the city and priority rules you already set. Same-day and priority orders in the areas your riders cover go to your fleet, and everything else goes to a courier, without anyone choosing by hand. If your fleet cannot take an order, Firaasa redirects it to a courier automatically.

3

Booked against capacity, grouped by area

The console books each order against the riders available and groups the stops by area, so every run is a sensible one.

4

The rider picks up and delivers

The rider app shows the run in order. Every step is recorded with a photo and the rider's location, the customer can pay by Raast QR at the door, and a retry is booked if the customer was not there.

5

Status and cash come back to you

Every status updates the order in Firaasa as it happens, and the cash each rider brings back is recorded against the orders it came from, ready for handover at the end of the shift.

Rollout

Rollout: Start With One Zone While Your Courier Keeps the Rest

Most brands run their own fleet alongside couriers, not instead of them: riders in the areas with the most orders, couriers everywhere else. You prove it in one zone before you add the next.

01

Scope the zones

Your city is mapped against your own order history to find where a fleet pays off first.

02

Configure

The platform is set up, Firaasa is connected and rider pay rules are defined.

03

Onboard riders

Accounts, app training, and the cash and handover process your team will follow.

04

Pilot one zone

One zone goes live on real orders while couriers carry everything else.

05

Scale

Zones are added as your rider capacity grows.

The Economics

Own Fleet vs Courier: Cost per Delivery Falls as You Grow

Moveo is priced per rider on top of a fixed platform fee. We take no cut of your shipments, so every delivery you add makes the software cheaper per delivery, and every efficiency your team finds stays with you.

When a courier is still the better deal

Below a few thousand in-city orders a month, a courier is usually cheaper. Where your crossover sits depends on your courier rate, how dense your city is and your order value. Send us one month of in-city orders and we will model it before you commit to anything.

The Platform

Where Moveo Sits

Your own fleet is the last step of a bigger system. Moveo works because the orders reaching it are already confirmed, routed and packed.

→
Courier Management System for the couriers that carry everything outside your zones.
→
Order Management System for the confirmed orders your riders receive.
→
Warehouse Management System for the picking and packing before a rider collects.
→
Omnichannel Fulfillment for turning stores into pickup points for your riders.
→
Returns Management for the returns your riders bring back.
FAQ

Frequently Asked Questions

Can we offer same-day delivery like Amazon Prime?

Yes, on the orders and areas where it matters most. With Moveo your own riders carry your priority orders, so same-day delivery depends on your fleet rather than a courier's network. Couriers keep carrying everything else, booked through the same Firaasa shipping engine.

What is delivery management software?

Delivery management software lets a brand run its own delivery riders the way a courier runs theirs. It books orders against the riders you have on shift, groups stops by area, records every step with location and photo proof, handles retries, and records the cash each rider collects. Moveo is Firaasa's version, built for Pakistani brands.

Can we run our own riders and couriers at the same time?

Yes, and most brands should. Moveo is booked through Firaasa's shipping engine in the same way as a courier, so orders in the areas your riders cover go to your fleet and everything else goes to your couriers, without anyone choosing by hand.

How does Moveo handle cash on delivery?

Customers can pay at the door by scanning a Raast QR code, so the money goes straight to your account and there is no cash to handle. Where a customer still pays in cash, the rider records it in the app against the order, and your team checks what came back order by order instead of waiting for a courier statement.

What happens when orders exceed what our fleet can deliver?

Moveo books orders against the capacity you set for your riders, so the fleet is never handed more than it can deliver. Any order your fleet cannot take is redirected to your couriers automatically by Firaasa. As you add riders, capacity grows with them, which is how you scale your own delivery without it getting out of hand.

How do we know a rider actually did what the app says?

Every step a rider records, from pickup to delivery, a failed attempt, a return pickup and the return itself, is saved with the rider's location from the phone's coordinates and a photo. A disputed delivery or a not-delivered status has evidence behind it.

What happens when a delivery fails?

The rider marks the attempt in the app and a retry is booked from the console, on your schedule. The customer is not left waiting in a courier's support queue.

When is a courier cheaper than running our own fleet?

Below a few thousand in-city orders a month, a courier is usually cheaper. Where the crossover sits depends on your courier rate, how dense your city is and your order value. Send us one month of in-city orders and we will model it for you before you commit.

How do we get started?

With one zone. We map your city against your order history, configure the platform and connect it to Firaasa, onboard your riders, then run a pilot zone on real orders while couriers carry everything else. Zones are added as your rider capacity grows.

Where does AI come in?

In Firaasa, the operations platform behind every Moveo delivery. Firaasa uses AI to score customer return risk, validate Pakistani addresses, route each order to the location best placed to ship it and group picklists on the warehouse floor. Moveo then runs the delivery itself on your own riders.

Do we need to integrate Moveo with our systems?

Not if you run on Firaasa. Moveo arrives already connected to Firaasa's orders, warehouse and returns, so there is no separate integration project.

Find Your Crossover Point

Send us one month of your in-city orders. We will model your own fleet on Moveo's delivery management software against your current courier rate, before you commit to anything.