Built for Pakistani apparel and fashion brands supplying shops by assortment and selling online at the same time.
An order management system for apparel brands is the layer that decides what happens to every order after checkout: whether it is genuine, whether that exact style, colour and size is available, which location should fulfil it, and which courier should carry it. Apparel adds two problems most systems were never designed for. Stock leaves your warehouse in assortments rather than as individual units, and the article selling out today is dead stock by the time the next season lands.
Distribution to outlets is specified by carton count for a standard size-set. Five Large, three Medium, seven Small. Not fifteen individual barcodes.
Every system that insists on barcode-level scanning at dispatch forces your team to either scan fifteen items to move one carton, or to stop scanning and start guessing. In practice most teams stop scanning, and the gap between what the system thinks a shop received and what it actually received opens up quietly over a season.
Firaasa gives every unique carton assortment its own alias barcode. One scan logs the full set and resolves it back into the individual size quantities behind it. The dispatch is accurate, the shop's stock position is accurate, and nobody had to choose between speed and truth.
Every order from every channel passes through the same automated pipeline before your warehouse touches it.
Availability is held against the full variant rather than the parent style. Knowing you have 200 units of a print is not the same as knowing you have four Mediums left in the colourway the customer is looking at, and the gap between those two numbers is where overselling lives.
Movement to shops is recorded by assortment, matching how your distribution actually works, while the underlying size quantities stay individually accurate. The warehouse and the shop are reading the same position.
Duplicate order detection, AI address validation built for Pakistani address formats, and rule-based Hold for Processing. Clean orders pass through untouched, and anything that trips a rule waits for a person. That is what makes a sale launch survivable without adding staff to confirm orders by phone.
Distributed order routing weighs which location holds that exact variant, its distance to the customer, and its current workload. Cambridge runs 37 shops as fulfillment hubs on this basis, which cut delivery distances rather than adding warehouse capacity.
Order management decides what should happen. These are the parts that make it happen.
Seasonality is the structural problem. An article falls out of demand every few months, but warehouse slotting is usually still arranged for how the season began, so your best picking locations are occupied by stock nobody is ordering. Firaasa reslots based on sell-through rather than waiting for a manual seasonal review.
Because exact location is tracked, multiple products can share a bin. You are no longer choosing between overspending on space and leaving gaps to keep picking simple. And system-guided putaway and picking removes the need for strict manual zoning, which is what forces a dedicated supervisor onto every category zone. Cambridge reached 10x picking speed, with about five minutes of training per staff member.
TCS, Leopards, TRAX, PostEx and 25+ couriers behind one engine, auto-selected per order on speed, cost or reliability rather than on whoever you happened to sign with.
Courier payment reconciliation matches collected against remitted, line by line, and recovers what leaks through courier payment errors. Khaadi cut shipping cost by 75% through store-based fulfilment, with a 66% reduction in carbon alongside it.
Fit and fabric drive apparel returns, and most of them are exchanges rather than refunds, which means the customer is still buying.
The buyer raises the return inside your published window, the system validates days since delivery before offering the option, your team approves it, a reverse pickup is booked, and the unit is inspected and restocked. Diners processes returns same day, which is the difference between stock you can resell this week and stock you find in March.
Apparel brands in Pakistan usually have more inventory sitting in shops than in the warehouse, and it is invisible to the website.
Store fulfilment, click and collect, and area-level routing make that stock sellable online, which rescues orders that would otherwise be cancelled as out of stock centrally while a shop two suburbs away has three of them.
Manto also eliminated up to 30% stock shrinkage on the way from 60% to 100% inventory accuracy. Shrinkage at that level is rarely theft. It is usually stock the system lost track of.
It is the system that decides what happens to every apparel order after checkout: validating it, confirming the exact style, colour and size is available, choosing which warehouse or shop should fulfil it, and booking the courier. For apparel it also has to handle the fact that stock moves to shops in assortments rather than as individual units, and that what sells this season will be dead stock in four months.
Yes, and this is usually the first thing apparel brands ask about. Every unique carton assortment gets its own alias barcode, so a carton of five Large, three Medium and seven Small is logged with one scan rather than fifteen. The system resolves that single scan back into the individual size quantities behind it.
Slotting is driven by sell-through rather than by a manual seasonal review that nobody has time to run. As an article's sell-through falls, the system reslots it rather than leaving it occupying prime picking space for a season and a half after it stopped moving.
No. Manual zoning by category, unstitched, ready to wear, men's, ladies, typically needs a dedicated supervisor enforcing each zone. Because putaway and picking are system-guided, strict zone enforcement is no longer what keeps the warehouse correct, so the dependency on per-zone oversight goes away.
Yes. That is the normal case in Pakistani apparel. Inventory across warehouses and shops is visible in one place, and orders can be routed to whichever location can actually fulfil them.
Thirty minutes, your size-sets, your shops, your season. No commitment required.
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